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By Bob Froese - The BrainStorm Group
To provide dynamic insight around the
brand-consumer relationship for the
synergistic development and sound
validation of marketing/communication
solutions.
"We are here to ask the hard, right questions."
"We are here to help answer the questions."
"We are here to make sure the consumer is the
beginning of the solution."
"We are here to connect the dots."
"We are here to help tell the most compelling story."
Insightful, Controversial, Truth seeking
Conceptual integrator
Consumer advocate
Consumer accountant
Psychologist
Private investigator
Soothsayer
Is your favorite 3 letter word "why"? Were you a detective
in a past life? Does one answer lead to another question?
Do you always find yourself trying to unearth "the truth"?
Is the web your domain and the tireless bloggers victims
of your voyeurism? Do you find yourself playing the role of
social anthropologist and psychologist at cocktail parties?
Do you rock the "trivial pursuit" board? Do you love
numbers for the stories they tell? Are you a trend maven?
Do you study fashion victims and wonder how and why
products are designed for them? Is your intuition quotient
off the charts? Do you start every day by feeding your
insatiable curiosity?
If you were intrigued by any of these questions, we want
to be on your team. We have the potential to experience
spectacular mind meld together.
The journey begins with intense curiosity. We ask the most
basic questions to the least likely questions. The path
always begins with where you are. What is happening in
the marketplace? What are the category obstacles? What
do your competitors' consumers and customers think
about what is being sold to them? Is your industry driving
consumers or are your consumers driving the industry?
How is your company's brand health inside and out? Are
you selling the category or creating a new category? Are
you leading the industry pack or are you mimicking your
competitors? Once we've answered these questions, we
can leverage the answers and ask some more questions.
We can then navigate for where you could go? What can
you own? What do you currently own? Where will the
lightning strike? How will we get there? And when we are
successful, how will we measure our success? Let's do
this together, set our benchmarks, standards, and pure
reason for existence.
There is a place that is hard to reach, but coveted by
thinkers around the world. It is a place that you cannot
plan to visit, but you might be surprised to find yourself as
a resident. This is place is called Intuition. The intersection
of theory and practice is where you will find intuition.
This is where we live. We are constantly fusing theory
with practice to evolve insights into applications, brand
missions into brand equity, and ultimately driving
engagement, retention, and affection.
And that's it from the brain today...
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