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 Think Inside the Box
If you want a celebrity endorsement without the hassle of bad behaviour and trips to rehab, try looking six feet under... |
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Building success for Established Businesses
"We bring new life to brands" is how we describe the
success we've achieved building established brands
like Canon and EAS. Brands that led their category
but faced tremendous competitive challenges. Part
of our success lies in bringing "challenger brand"
thinking to even the most established brands. read more... |
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Where sex doesn’t sell...
Could a Toronto ad agency, known for its work in high fashion and alcohol, succeed in conservative Dubai, one of the hottest ad markets in the world?
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Popeyes Unleashes Monster Chicken
Hunger was definitely on the run in Toronto this week as PopeyesÆ launched an irreverent new campaign. Running throughout 2007, the advertising is mainly directed towards young men and includes an integrated campaign of out of home, video boards, FSI's and online media.
read more...
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