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For Immediate Release
February 26, 2007

Popeyes® Unleashes Monster Chicken

Hunger was definitely on the run in Toronto this week as Popeyes® launched an irreverent new campaign. Running throughout 2007, the advertising is mainly directed towards young men and includes an integrated campaign of out of home, video boards, FSI's and online media.

Created by The BrainStorm Group, the creative features a Monster Chicken that towers menacingly over the Toronto cityscape. In the video execution, the Monster Chicken swats a helicopter before glaring into the camera.

"The world of fast food advertising is a crowded place and we simply weren't in a position to outspend the competition. We needed a campaign that could really break through and get noticed," said Steve Nilsen, Director of International Marketing and Business Development for Popeyes®. "The BrainStorm Group delivered a unique and imaginative solution that also emphasized the big taste of Popeyes chicken."

About Popeyes Chicken & Seafood:
Established in 1972 in New Orleans, Louisiana Popeyes Chicken & Biscuits as of December 31, 2006 had more than 1,878 restaurants in the US, Puerto Rico, Guam and 24 foreign countries. The first Canadian Popeyes restaurant opened in Toronto in 1984. Popeyes currently have 33 operating franchised restaurants in Ontario and are rapidly growing. Popeyes pride themselves in serving authentic New Orleans Style fried chicken that satisfies every customer that walks through its doors. Popeyes restaurants have been strong supporters within the communities where they are present.

About The BrainStorm Group:
The BrainStorm Group is a full service advertising and communications agency with clients including: ADP, Baxters Soup, Canon, Daniels Corporation, EAS, Kenneth Cole, Jean Machine, Live Nation, My Travel and Popeyes.