Irish
luxury chocolate brand Lily O'Brien's is heading
to Canada and making its debut exclusively at Bay
stores nationally. Beginning today, founder and chocolate creator
Mary Ann O'Brien is heading to Toronto in a branded promo vehicle
to sample her wares in an awareness campaign designed by The
Brainstorm Group. A wrapped British-style taxi from Showbiz
Marketing will take the entrepreneur throughout the city where she
will sample chocolates from her line at various Bay stores today
and tomorrow. "There will be street sampling out of the cab,"
says media director Ed Weiss. "[The cab] will act as the transport
promo vehicle for the brand and we'll also be doing some guerrilla
marketing with it over the two days." O'Brien is also scheduled
to appear on Breakfast Television in a segment tomorrow showing
viewers the art of chocolate making. In a consumer radio promo,
winners of a brand-sponsored trip for two to Ireland will be announced
by O'Brien on EZRock. A branded store window is also scheduled to
appear at the Toronto Bay store located on Queen Street in December.
Irish
luxury chocolate brand Lily O'Brien's is heading
to Canada and making its debut exclusively at Bay
stores nationally. Beginning today, founder and chocolate creator
Mary Ann O'Brien is heading to Toronto in a branded promo vehicle
to sample her wares in an awareness campaign designed by The
Brainstorm Group. A wrapped British-style taxi from Showbiz
Marketing will take the entrepreneur throughout the city where she
will sample chocolates from her line at various Bay stores today
and tomorrow. "There will be street sampling out of the cab,"
says media director Ed Weiss. "[The cab] will act as the transport
promo vehicle for the brand and we'll also be doing some guerrilla
marketing with it over the two days." O'Brien is also scheduled
to appear on Breakfast Television in a segment tomorrow showing
viewers the art of chocolate making. In a consumer radio promo,
winners of a brand-sponsored trip for two to Ireland will be announced
by O'Brien on EZRock. A branded store window is also scheduled to
appear at the Toronto Bay store located on Queen Street in December.