Adnews Jean Machine breaks holiday campaign Toronto-based clothing retail chain Jean Machine has released a new holiday extension to its recent "Everything Denim" campaign. This advertising, which first began in mid-August, depicts people wearing clothing that would not ordinarily be made of denim. The new creative uses the character of a surly shopping mall Santa Claus. The transit and radio ads are aimed at young adults aged 16 to 28. "When you consider where our brand lives, celebrating the mall-variety Santa Claus is bang-on," said Jean Machine marketing director Jason Perlman. "Our audience is media-savvy and they appreciate irreverence." The campaign, created by The Brainstorm Group of Toronto, broke on Oct. 31.
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