March 29, 2006
CLEARLY CANADIAN HIRES THE BRAINSTORM GROUP FOR US CAMPAIGN
Toronto, ON (March 29, 2006) - Clearly Canadian Beverage Corporation today announced they will launch a significant advertising and consumer activation campaign in the US market, developed by The BrainStorm Group.
Bob Froese, President of The BrainStorm Group noted, “The BrainStorm Group’s incredible success with mike’s hard lemonade helped grow that brand from approximately $5 million to over $250 million in annual sales in less than 48 months in the US market. There are a lot of similarities between mike’s and Clearly Canadian as each company revolutionized new market segments within the beverage industry. Clearly Canadian has made a significant investment in repackaging and reformulating their products and we look forward to a campaign that will achieve the type of success BrainStorm delivered for mike’s hard lemonade, Molson USA and others. We have previewed the campaign for Clearly Canadian’s major distributors, and they are tremendously excited about the launch”.
Clearly Canadian President, Brent Lokash said, “with their recent successful track record in building consumer awareness and revenues for various companies in the US beverage market, we are energized by our new relationship with The BrainStorm Group. Clearly Canadian has a rich history of innovative products and continues to garner impressive consumer awareness and distributor support. We are convinced brand Clearly Canadian has the growth potential experienced by mike’s hard lemonade, and we are excited to be applying BrainStorm’s experience to our brand. The campaign we are about to launch is exciting, innovative and will be noticed in the market place, in the press, and on the street.”
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